Has Your Online Advertising Lost All Emotion?
Too often businesses and website owners are all operating with just search marketing such as pay per click marketing and SEO at the very bottom of the funnel as their primary routes to market.
It’s actually really hard to get emotion into these small text ads or SEO listing snippets or rich snippets or whatever it is and whilst you get direct measurable response from operating with just search marketing there is a finite audience in this channel for you to sell to or talk to – so eventually it will stagnate, become too expensive or even dry up. As a business or website owner to come back up the funnel and drive the emotion to fill your pipeline of prospects leads and sales.
sell the sizzle not the sausage
We think a lot of online marketers have either forgotten or were never taught traditional marketing methods that grab people’s attention and create the emotion to drive action. My old marketing director once told me sell the sizzle not the sausage so if you’re selling the functional elements of a product or service it’s often lost on your potential customers. So if you sell the sizzle you’re selling a solution to a person’s problem or need at the time.
Search marketing makes it very difficult to sell the sizzle – yes you are answering a need when someone searches for your service but there’s very little emotion after all it’s just text. If you want to really stir people’s emotions you must use a visually stimulating media such as Facebook video ads & YouTube video ads where you can really bring in the emotion the drive the action.
YouTube we feel is the best medium for stirring emotions as you can create a visually stimulating video ad, set it to emotional music with a call to action and you can do this from a remarketing standpoint first of all but then as well from a targeted traffic standpoint.
The targeting you can get with YouTube is uber granular
The targeting you can get with YouTube is uber granular and you can be very disruptive with your advertising – for example if you are selling hair extensions you can put an ad in front of all the how-to videos relating to how to do specific hairstyles as one example. This way you’ve got a very captive engaged audience who are very susceptible to your message and therefore more likely to act and visit your website or store.
Start thinking out of the box, start using up the funnel media to answer people’s needs and think emotion with your advertising to generate more leads and sales for your business.
Go beyond search marketing and bottom of the funnel activity to really grow your business and drive your brand before your leads and sales dry up!
only pay per view after 30 seconds with cost per views as little as 5p.
Interested? Why not let us create your free YouTube plan to see what we can do we think you’ll be pleasantly surprised with when you only pay per view after 30 seconds with cost per views as little as 5p.