The Challenge
Selling novelty gifts online is awash with competitors all bidding on the same terms and utilising Google shopping with a varying degree of website quality and content. Our client’s mix of place (websites, product and price are of course unique. Our challenge was therefore to make sales within KPI consistently year in year out.
The Solution
A highly targeted Google & Bing PPC campaign for relevant search terms analysed daily consistently for Return On Ad Spend coupled with highly focused and analysed Google & BING shopping campaigns to match.
Through strong analytics and reporting suites (Google 360 Studio) the traffic to our clients site is now the perfect mix for their 4P’s. Updates in UI/UX go in periodically after competitor and results analysis which move sales conversion up organically incrementally improving ROAS.
The Results
Reaching for the stars isn’t easy and takes time. The results are stabilised in constant orbit at monthly average of 450% throughout 2019. And even in these turbulent times that monthly average ROAS has moved up to 863%*
A truly Stellar Performance!
*Quoting results to June 2020